Readership Profile

As consumers, Christian newspaper readers are interested in books, music, computer software/hardware, electronics, personal growth, clothing, gifts, novelties, collectibles, stationary, financial services, insurance, pharmaceuticals, travel and vacation packages, phone services, seminars, retreats, professional services, household goods, school supplies, business opportunities, college planning, retirement planning, security investments, educational products, personal and home security, health, nutrition, fitness, charitable contributions, and more.

Active Consumers - a community with tremendous buying power - 85% mail order.

Loyal readers look to Christian publications for advice and guidance on family and life issues, which guarantees that these publications will enjoy a long shelf life.

In the United States alone, there are over 1 million avid Christian readers. They make up many denominations of the Christian Faith. They are all linked together by their passion and interest in their Christian Communities and churches. It is not unusual for Christians to re-read the same Christian publications. They use it as reference guides for themselves and others.

The advertiser usually gets a great return on his/her investment because over 70% of Christian newspaper readers prefer to do business with its advertisers. They believe in supporting those who support this community.

The advertiser gets a targeted segment of the market to advertise their products and services to. Any marketing guru will tell you that this is 25 times more effective than mass marketing.

Most business people are looking for a new audience to promote their goods. Changing Times provides that niche. Why settle for an audience, when we can deliver to you a community reader.

Our Readership:
Married - 80%
Female - 56%
Male - 44 %
College Graduate - 80%

Characteristics surveyed:

Demographics: Head of Household employed Full Time

Demographics: Self Employed - Professional

Demographics: Age Demographic: 25 to 54

Demographics: Respondents are Married

Demographics: Have two or more children living at home

Demographics: Household head holds a Masters Degree

Demographics: Individual Income $60,000 and above

Demographics: Annual household income is $75,000 or above

% of
All adults 18+

62.78

1.63

57.50

62.30

24.61

6.58

13.70

32.57

% of All Christian market adults 18+

73.38

2.59

68.58

74.87

33.60

8.29

15.67

51.29

Now, the % our audience ranks above average

17%

58%

19%

20%

37%

26%

14%

58%

Characteristics surveyed: Male

Demographics: Age Demographics: Age 25-54

Demographics: Employed Full time

Demographics: Respondents are Married

Demographics: Have two or more children living at home

Demographics: Own a Custom built Home value: $200K-$249,999

Demographics: Most recent Auto purchase/lease was in 2006

Demographics: Spent $30K-$39,999 on most recent auto purchase

Demographics: Education: Holds a Doctorate degree

Demographics: Household head holds a Masters Degree

Demographics: Annual household income is $200,000 or more

% of
All adults 18+

60.36

52.93

62.30

24.61

4.78

1.71

6.57

1.34

6.58

3.34

% of All Christian market adults 18+

69.05

66.96

74.87

33.60

5.83

2.05

8.55

1.63

8.29

3.82

Now, the
% our audience ranks above average

14%

27%

20%

37%

22%

20%

30%

22%

26%

14%

Characteristics surveyed:

Demographics: Respondent is Female

Demographics: Age 25-54

Demographics: Marital status: Respondent is Married

Demographics: Children: Have two or more living at home

Demographics: Education: Holds a Masters Degree

Demographics: Income: Household income $75,000 or above

Demographics: Home Ownership: Owns her own home

Demographics: Property Value: Home valued at $200K-$299,999

Demographics: Purchased/Leased an Auto in 2006

Demographics: Spent $30K- $39,999 on most recent Auto

% of
All adults 18+

51.80

57.50

62.30

24.61

5.98

32.57

70.24

12.96

8.23

6.57

% of All Christian market adults 18+

 59.35

68.58

74.87

33.60

8.54

51.29

77.32

14.74

10.28

7.65

Now, the
% our audience ranks above average

15%

19%

20%

37%

43%

58%

10%

14%

25%

17%